Get More New Customers and Generate More Revenue With Location Based Marketing Technology
Although location based marketing is gaining popularity worldwide, many business owners are unaware of this concept. Location based marketing can send your marketing pieces (coupons, text messages, flyers, audios, videos, etc) to consumer’s cell phones using their Bluetooth and Wi-Fi connections as long as they are within the range of your location based device.
These prospects receive a customized message asking them if they would like to receive your information (permission based marketing) and if they “opt-in”, they will receive your offers in the form of text, images, audio or video.
This type of marketing is VERY cost effective because there is no per message fees for the business owner since the device is sending out a constant signal to all prospects within its range. And it is environmentally friendly since you use no paper for your advertisement.
In order to achieve the best results with your location based marketing campaign, you should use signage to instruct prospective customers to enable their Bluetooth or connect to your Wi-Fi network in order to receive special offers and discounts.
Due to the newness of location based marketing, you will need to reassure the prospects that this advertisement is coming from a trusted and reliable source and that their personal information that is NOT collected during the wireless transmission.
Location based marketing is an awesome solution for many small businesses since most mobile phones are compatible, you can send out as many messages as you’d like, your can test and track offers quickly to find your best one, and many potential customers will be interested in your offers.