Hospitality and tourism businesses, such as resorts, have long looked for new and creative ways to provide resort marketing to increase business, create repeat customers with the ultimate goal of developing profitable hospitality companies. Proximity marketing, also known as location-based marketing, is emerging as an affordable and effective way to boost resort marketing to meet the goals of resorts worldwide.
Possibly more than any other industry, resort guests are the ideal market for location based marketing. Traditional marketing techniques may fail to resonate with prospects, because the timing isn’t right, or they are preoccupied with other tasks. However, location based marketing provides resorts with the tools necessary to establish and nurture interactions with guests through compelling multi-media messages in the moment they are most welcoming and responsive to such marketing messages.
In the moment, when guests are within 300 feet of the resort, is the prime time to connect with them, revealing special offers, discounts and purchasing opportunities that they might not consider when they are away from the resort going through the motions of day-to-day life. Resorts essentially have a captive audience within 300 feet of their location, and proximity marketing enables the businesses to leverage these opportunities and transform them into profitable marketing action.
Meet Resort Guests Where They Are through Location Based Marketing
A primary objective in any solid marketing plan is to answer the customer’s question: “What’s in it for me?” Location based marketing answers this question directly, offering resort guests what they want—information to help them 1) enjoy themselves and 2) save money. Even better, this information is delivered in a way that guests appreciate—through their mobile devices. Most guests will have their mobile devices nearby at all times, giving you a wide-open opportunity to put location based marketing into action when it matters most.
When seeking a location based marketing service, find a company that offers a wide-range of techniques, not just a singular focus on Bluetooth marketing or WiFi marketing. While each of these are powerful as part of a fully-integrated location based marketing system, they are not as successful standing alone.
Through Bluetooth and WiFi marketing in conjunction with digital signage, QR codes, and text marketing, you can cover all of your bases as you notify guests of exclusive promotions during a time when they are most interested. Whether they are on vacation or a business trip, the location based marketing delivers valuable information resort guests can use in the moment.
Studies have revealed that location based marketing increases the rate of response when it comes to regular mobile marketing. Because guests can use the information immediately, they are more likely to respond on impulse, generating a higher return on investment for resorts.
Now is the time to take advantage of all that location based marketing has to offer your resort marketing plan. You can save money by cutting costs on ineffective traditional marketing methods and ramp up your interactivity with resort guest, not only engaging them in the information you provide, but also compelling them to take action, which ultimately results in a growing resort business.
For more information on the benefits of location based marketing and other resort marketing techniques, contact Retail Management Systems at 800-852-2595.