The QR Code Revolution Is Here…Be Part Of It
According to 3GVision, the United States has become the largest country in terms of absolute number of mobile bar code (QR Code) scans for the first time ever. We showed a seven fold growth in 2010 mainly due to Smartphone adoption and the general awareness of the technology.
Based on estimates, 30-40% of all Smartphone users have downloaded a barcode scanning application and more than half of all cell phone users now have Smart Phones capable of reading QR Codes and that number is only going to continue to rise.
A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience. The poll revealed that there is significant interest in using mobile bar codes while shopping, with more than half of those surveyed having scanned a bar code.
“All retailers should be adding a bar code scanning feature to their app if they haven’t already,” said Mike Wehrs, CEO of Scanbuy, New York. “This will allow them to customize an experience based on scanning behavior to deliver targeted offers or cross sell opportunities and if the shopper gets a great deal in the store, they have no reason to go elsewhere,” he said. “Additionally, brands should be using QR codes on print, catalogs, and other media before they even get to the store which could drive to the store with time sensitive deals or even offer a one-click purchase experience from the mobile device.”
Here are some other significant findings from the survey:
- 57 percent of respondents said they scanned at least once, 40 percent scanned five or more times and 40 percent stated they have never scanned a bar code before, but would like to.
- An overwhelming 97 percent of consumers found mobile bar codes useful in some capacity, with only 3 percent finding them “not very useful”.
- Price comparison was the most popular feature for consumers while shopping, with user reviews and specific product offers also getting strong interest.
- Over 60 percent stated they are likely to scan QR codes from product packaging.
- The iPhone was the device most used by respondents; with 34 percent of those surveyed saying that was the device they used. While the BlackBerry and Android were right behind at 29 percent and 27 percent each, respectively.
“Clearly scanning is something that most smartphone users are doing, or plan to do in the future,” Mr. Wehrs said. “As this sector continues to explode in 2011, retailers have to leverage this in a way that helps their customers whether they are in their store or not.”
So as you can see, the United States is set for a QR Code Explosion in 2011 and the only question is, will you be a part of it? Those businesses who are able to think outside the box and use these technologies in new and creative ways to engage customers are the ones that will reap huge rewards. Those who “wait and see” will be playing catch up. Mobile Marketing is here now, and the use of QR Codes will be the force that drives it!