Retail and Shopping Centers Reach More Ready-to-Buy Consumers with Location Based Marketing
Reaching consumers in an ever-increasingly mobile world has been a challenge for retail and shopping centers. Gone are the days when consumers paid attention to television advertisements and newspaper ads. In order for marketing to work today, businesses must be able to connect with consumers on-the-go, whether they are in their cars, at work, or in the parking lot of a shopping center. Retail Marketing Systems delivers the ideal marketing solution for retail and shopping centers through complete location based marketing.
RMS is in a unique position as the only location based marketing company encompassing a big marketing picture perspective, rather than just focusing on one method like Bluetooth or WiFi marketing. Instead, we offer an approach that incorporates Bluetooth and WiFi marketing as well as a variety of methods, integrating digital signage, QR codes, text marketing and complete consumer-behavior tracking to ensure you get all that you can out of your mobile marketing campaign.
Mobile device use is clearly on the rise with experts predicting that mobile Internet usage will surpass desktop usage within the next year. Now is the time to take advantage of this growing opportunity to reach your prospects exactly where they are through methods that are convenient and appealing to them.
Location Based Marketing is Designed to Meet the Needs of Retail and Shopping Centers
RMS understands the unique needs of retail and shopping centers and can deliver complete location based marketing designed to engage their ideal customers. This services are streamlined for:
- Shopping Centers
- Retail Stores
The goal of proximity marketing for retail and shopping centers is to identify the activities consumers are already interested in or doing, and then meet them where they are by providing interactive marketing to compel them to visit the business, purchase, and become a loyal customer. Proximity marketing is designed to engage consumers through mobile devices within a specific range, making it ideal for retail and shopping centers and other locations with pedestrian traffic.
A shopper who visits the mall may be there to purchase a baby gift, but as she passes the shoe store, she is notified through her mobile device with Bluetooth that another retailer is having a buy-one-get-one-free sale. The shopper decides to stop to take a look and makes an unexpected purchase. This is the idea of proximity marketing—meeting the consumers where they are and providing messages that are relevant to their interests at the point-of-purchase.
Once a consumer is within 300 feet from your place of business, the odds are in your favor to bring them to you with a compelling message delivered the right way. Proximity marketing does the footwork by communicating with these consumers at an ideal time—when they are already thinking about making a purchase.
Consumers may not recall the billboard on the Interstate as they drove to the mall, or the commercial that flashed upon their screen as they were fast-forwarding their DVR, but they can’t miss a text message or digital signage that is where they are in the moment. That’s why proximity marketing works.
Proximity marketing tends to set-off a domino effect for additional marketing as consumers share the special offers and coupons they receive with friends and family via their social media networks. The marketing doesn’t stop with the initial marketing message delivered, but it continues to spread the message and promote your business.
Increase ROI for Retail and Shopping Center Marketing Dollars
RMS provides proximity marketing to expand the marketing reach, enabling malls, shopping centers, retail stores and restaurants to conduct more effective marketing practices, which inevitably increases ROI.
Relevant. Interactive. Compelling. This style of marketing breathes new life into tired, old-school marketing campaigns that seem to dry up the budget without the results to show for it. While the economy seems to be improving in some ways, many businesses are still experiencing the fall-out from the hard times, which is why it is more important than ever to ensure each marketing dollar packs a powerful punch.
RMS’s all-encompassing proximity marketing will make the most of your budget, and handle all of the details while you can continue the necessary tasks to keep your business running optimally. Call today to find out if your retail or shopping center business can benefit from proximity marketing. RMS offers a free assessment to determine whether this service is right for your unique business.
Call us today at 800-852-2595 to for a free consultation about using location based marketing.